✧ Archive
The McDonald’s Sauce Drawer
McDonald’s transformed a familiar brand ritual into a large-scale, interactive installation—inviting visitors to engage with McDonald’s iconic sauces in an unexpected physical format.
McDonald’s Genshin LAN Party
The McDonald’s × Genshin Impact LAN Party was a live experiential campaign that brought players together through gameplay, branded environments, and shared fandom.
McDonald’s APA Next
McDonald’s supports APIA students to pursue their educational ambition with programs ranging from workshops to mentorships and mental health initiatives to a changemaker content series. The education summit took place in LA and Boston and held panels and workshops featuring Ming-Na Wen, and Ramona Young.
Napa Valley Asian American Film Festival
Designed NVAAFF’s original brand identity, festival visual system, and website, establishing a cohesive platform that supports cultural storytelling, accessibility, and community engagement.
McDonald’s McRib Caroloke Bus Tour
Built around the ritual of the McRib’s comeback, the Caroloke Bus Tour created a traveling stage for fan participation—merging nostalgia, humor, and performance into a communal brand moment.
IW Group Rebrand
We launched a fresh new visual identity for the company that launched in March of 2025.
Suit Up
How do we comfort ourselves during a crisis, large or small, physical or mental? These Crisis Suits explore costume as armor, comfort wearables, and narrative devices.
McDonald’s McDonaldland Meal
Multimedia Designer for McDonald’s McDonaldland Meal ACM social campaign.
McDonald’s Minecraft Movie Meal
Design Support for McDonald’s Minecraft Movie Meal ACM social campaign in partnership with Mojang and Warner Brothers.